
Reach
As People of Action we are inclusive, engaging, compassionate, and ambitious on behalf of the world.
Engagement
As People of Action we create meaningful relationships across decades and continents.
Adapt
As People of Action we seek new perspectives and new ideas that can strengthen Rotary and create lasting change.
Action Plan
As People of Action, we understand that fulfilling that vision requires a plan.
More than a century ago, we pioneered a new model of service leadership grounded in person-to-person connections. Today, those connections are a network that spans the globe—bridging cultural, linguistic, generational, and geographic barriers—and shares the vision of a better world. As People of Action, we understand that fulfilling that vision requires a plan.
This is Rotary’s Action Plan through 2024: to increase our impact, expand our reach, enhance participant engagement, and increase our ability to adapt.
Live the Action Plan
Is your club living the Action Plan? Share your story with us! Complete our survey for a chance to be featured in one of our communication publications or social channels.
Resources
- The Keys to Engagement: Understanding and Delivering Personal Value Keeps Rotary Fulfilling
- Increase Our Impact white paper
- Expand Our Reach white paper
- Enhance Participant Engagement white paper
- Increase Our Ability to Adapt white paper
- Take the Rotary’s Action Plan and You course on the Learning Center today
- Action Plan presentation (PPTX): Use this customizable presentation to communicate the Action Plan
- Action Plan flyer (PDF): Keep Rotary’s Action Plan priorities and objectives readily available
- Strategic Planning Guide (PDF): Use this guide to facilitate strategic planning at your club or district
- What Clubs Can Do flyer (PDF): Learn what clubs can do to implement the Action Plan locally
- Action Plan Talking Points (PDF): A detailed progress report of each strategic initiative
- Action Plan Talking Points Presentation and Speech (PPTX): The talking points are presented as a speech in PowerPoint format
- Strategic Priorities Infographic (PDF): A quick guide to the strategic initiatives currently underway
- Action Plan Communication Guide (PDF): A guide to help members create powerful and effective communications
- Watch Dr. Francis Tusubira of Uganda expands on the four strategic priorities, and the rationale behind them, in his 2019 International Assembly speech
Action Plan in Action
Now that you have the tools in hand, learn how the Rotary world is adopting the plan… and seeing results. Read our blog for examples of the Action Plan at work!
Archive
Browse the archive for more history, context and resources.

Increase Our Impact
As People of Action we make decisions grounded in evidence.
Let’s build the practices, infrastructure, and capacity needed to define, measure, track, and analyze data from our service projects in a much more effective way.

Expand Our Reach
As People of Action we are inclusive, engaging, compassionate, and ambitious on behalf of the world.
Let’s share our values with new audiences, create new ways to bring people together to experience the power of Rotary, and prove we are an organization that’s inclusive, engaging, compassionate, and ambitious on behalf of the world.