Action Plan

As People of Action, we understand that fulfilling that vision requires a plan.

More than a century ago, we pioneered a new model of service leadership grounded in person-to-person connections. Today, those connections are a network that spans the globe—bridging cultural, linguistic, generational, and geographic barriers—and shares the vision of a better world. As People of Action, we understand that fulfilling that vision requires a plan.

This is Rotary's Action Plan through 2024: to increase our impact, expand our reach, enhance participant engagement, and increase our ability to adapt.

Live the Action Plan

Is your club living the Action Plan? Share your story with us! Complete our survey for a chance to be featured in one of our communication publications or social channels.

Action Plan Frequently Asked Questions

Q: Why does Rotary have an Action Plan?
A: The world today is not the same as it was when Rotary began in 1905. Demographics have shifted, the pace of change has accelerated, and technology has created new opportunities for connection and service. What hasn't changed is a need for the values that define Rotary: fellowship, integrity, diversity, service, and leadership. The Action Plan honors our past and embraces our future. It is meant to help evolve Rotary as an organization to not only keep us relevant but thriving.

Read more

Message From Our Leadership

By Tom Thorfinnson, Chief Strategy Officer, Rotary International

Rotary's Action Plan is our path to achieving our vision of bringing even more people together to create lasting and positive change in an evolving world. As we continue to make progress in the third year of this five-year strategic plan, I want to update you on our efforts to achieve the four strategic priorities. ...

Read more