Rotary's Action Plan

People of Action know that achieving any vision, big or small, requires a plan.

We pioneered a model of service leadership more than a century ago based on person-to-person connections. That model is just as powerful today as ever. Except now, those individual connections span the globe. Today's Rotary doesn't just reach out to act on communities' needs close to home; we transcend borders, generations, languages, cultures, and historic differences to create hope for a better world.

When we imagined where Rotary is going in the next 100 years, we developed a plan built on four priorities: increasing our impact, expanding our reach, enhancing participant engagement, and increasing our ability to adapt.

Live the Action Plan

Is your club living the Action Plan? Share your story with us! Complete our survey for a chance to be featured in one of our communication publications or social channels.

Action Plan Frequently Asked Questions

Q: Why does Rotary have an Action Plan?
A: The world today is not the same as it was when Rotary began in 1905. Demographics have shifted, the pace of change has accelerated, and technology has created new opportunities for connection and service. What hasn't changed is a need for the values that define Rotary: fellowship, integrity, diversity, service, and leadership. The Action Plan honors our past and embraces our future. It is meant to help evolve Rotary as an organization to not only keep us relevant but thriving.

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A Message From Our Leadership

Rotary's Action Plan is our path to achieving our vision of bringing even more people together to create lasting and positive change in an evolving world. As we continue to make progress in the third year of this five-year strategic plan, I want to update you on our efforts to achieve the four strategic priorities.

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Live the Action Plan

Tell us how you’re living the Action Plan Plan and learn how others are doing so with the videos and blogs.


Browse the archive for more history, context, and resources.