Rotary’s regional leaders include five roles: regional Rotary Foundation coordinators (RRFCs), Rotary coordinators (RCs), Rotary public image coordinators (RPICs), endowment/major gifts advisers (E/MGAs), and End Polio Now coordinators (EPNCs).

Regional leaders use their expertise to support The Rotary Foundation, advise and strengthen clubs and districts, amplify Rotary’s humanitarian efforts, and enhance public image and awareness. They work with district leaders to connect members with resources that support Rotary’s goals and increase its impact in communities around the world. They also serve as facilitators at Rotary institutes, governors-elect learning seminars, regional and zone seminars, district learning events, and other events when asked.

Appointed by the Rotary International president or The Rotary Foundation trustee chair, regional leaders serve three-year terms subject to annual review. There are 39 teams of regional leaders worldwide, each led by a director with support from an assigned trustee.

Regional Rotary Foundation Coordinators

RRFCs help members fully engage with their Foundation to meet their service and fundraising goals. They:

  • Raise awareness and funds to support PolioPlus, Rotary’s highest-priority program
  • Assist clubs and districts in their fundraising efforts, especially for Rotary’s Annual Fund
  • Encourage clubs and districts to participate in Rotary grants and other programs

Rotary Coordinators

RCs assist members in engaging current members and attracting new members to develop vibrant clubs and meet their membership goals. They:

  • Encourage innovative strategies for attracting and engaging members
  • Support districts in new club development
  • Help clubs and districts develop and implement strategic plans to reach their membership goals
  • Assist clubs and districts with improving club and member experience

Rotary Public Image Coordinators

RPICs help members tell Rotary’s story in a compelling way and guide them in their marketing, media outreach, and social media campaigns. They:

  • Share Rotary’s story and regional impact with the media in their communities, and encourage district leaders to do the same
  • Promote the use of Rotary’s online public image resources to clubs and districts to increase brand awareness
  • Advise clubs and districts on how to implement and regionalize Rotary’s public image campaigns
  • Publicize the role of Rotary and its members in polio eradication

Endowment/Major Gifts Advisers

E/MGAs increase members’ participation in major gifts fundraising and the Endowment. They:

  • Develop personalized plans for identifying, cultivating, and soliciting major gifts in their regions
  • Promote major giving opportunities with members and other prospective donors
  • Facilitate events that recognize and encourage current and new donors
  • Work with district leaders to identify major gift strategies and prospective donors in the district

End Polio Now Coordinators

EPNCs foster awareness of polio, advocate for its eradication, and raise funds at the district and club levels to achieve the certification of polio eradication. They:

  • Help Rotary raise a minimum of $50 million in contributions each year, District Designated Funds (DDF), and World Fund matches
  • Advocate for government support for polio eradication through appropriate advocacy strategies
  • Build awareness of polio eradication efforts and fundraising for PolioPlus in their regions