The Media Relations team at Rotary International has the unique privilege of sharing Rotary’s positive impact with new audiences by securing external media coverage of their stories. Between July and October 2023, the team collaborated closely with Rotary members to help hone their messages, secure interviews, and develop content that appeared in top national and regional media in more than 13 countries around key relevant moments including World Mental Health Day and World Polio Day. Rotary’s brand was amplified through 85 pieces of media coverage in outlets with a combined audience of 976 million that reached an estimated 1.6 million and garnered more than a thousand comments, likes, and shares on social media.