Between April-June 2024, the Public Relations team collaborated closely with Rotary members to enhance their messages, secure interviews, and develop content that appeared in national and regional media in more than 21 countries. Rotary’s brand was amplified through 92 pieces of media coverage in outlets with a combined audience of 1.3 billion that reached an estimated 2.31 million and garnered thousands of comments, likes, and shares on social media. See the full report.

Major news drivers included: World Immunization Week, IC24, and the announcements of the Rotary Healthy Communities Challenge, and Programs of Scale grant Partners for Water Access and Better Harvests in India.